Diagnosing the odds since 1999.
An owner-operated consulting firm headquartered in Dubai, working with the families, boards and management teams who run the region's companies.
B2LS Consulting was established in Egypt in 1999 to counsel entrepreneurial private-sector owners and small and mid-sized companies on the full range of issues they face, from marketing and technology transfer to partnership search and operational redesign.
The firm is headquartered in Dubai and works across the UAE, Saudi Arabia and Egypt through its own offices. It operates in Saudi Arabia under the name HOPE Consulting. Its work has taken it to more than 17 countries and more than 200 companies.
Twenty-five years of that work produced one durable conclusion: some businesses lack speed, others lack direction. B2LS diagnoses which before it proposes anything, so clients never trade one for the other.
- Headquarters
- Dubai
- Founded
- 1999, Cairo
- Companies served
- 200+
- Countries
- 17+
- Named clients on this site
- 34
What we hold to.
Creativity and Innovation
We continuously observe, listen, and act with impact. Our consultants develop genuine, tailored methods that go beyond conventional approaches.
Credibility
Ethics are the infrastructure of every business relationship we build. We operate with full transparency, respect, and accountability.
Results Oriented
Every engagement is designed to maximize ROI with the resources available. Strategy without execution is just a document.
Diagnosis first.
Some businesses lack speed, others lack direction. Every engagement starts by finding out which, before anyone proposes a fix.
01
Diagnose
Deep-dive into your business to uncover root causes, risks, and hidden opportunities.
02
Design
Co-create a tailored strategy with clear milestones and measurable outcomes.
03
Execute
Hands-on support to drive implementation, adoption, and real change on the ground.
04
Measure
Track outcomes against KPIs and continuously refine until results are delivered.
Offices and partners.
Three offices of our own, and long-standing alliances with specialist firms for work that needs them.
Dubai
HeadquartersDubai, United Arab Emirates
Riyadh
HOPE Consulting KSA
Cairo
Founded here in 1999
Alliances
- Boyden
- Cisco
- Mowgli
- Gemba Consulting
- Corporate Research International
- Integra Consulting
Tell us what you are facing.
A first conversation is a diagnosis, not a pitch. We will tell you whether the problem is speed, direction or both, and whether we are the right firm to fix it.

