B2LS Business Consulting
All capabilities

Benchmarking & Gap Analysis

Measure your performance against industry leaders and competitors to identify actionable gaps and opportunities for sustainable growth.

Why it matters

Internal reports show whether you are improving on last year; benchmarking shows how you compare with the companies you compete against. Benchmarking answers the harder question: how your costs, productivity, quality and service compare with competitors and with the strongest performers in your sector. Without that reference point, targets are set by negotiation rather than evidence, and real gaps stay hidden behind steady year-on-year improvement in your own numbers.

We define what to compare and with whom, build a consistent KPI tree so metrics are measured the same way across sites and companies, and gather data through competitive, functional and internal benchmarking. Competitive benchmarking compares you with direct rivals; functional benchmarking compares a process such as maintenance or order-to-cash with leaders in any industry; internal benchmarking compares your own plants, branches or business units. We then quantify each gap, trace it to root causes and turn it into a prioritized closure plan.

In the region, direct competitor data is rarely published, so benchmarks are built from a mix of industry sources, structured interviews, site visits and international reference data adjusted for local conditions such as labor cost, energy prices and import dependency. For family groups running several businesses, internal benchmarking across sister companies can be a quick and widely accepted source of credible targets.

Key services.

  • KPI framework design

    A KPI tree linking financial results to operational drivers, with clear definitions and calculation rules so every unit and every benchmark partner is measured on the same basis.

  • Competitive benchmarking

    Comparison of your cost structure, pricing, productivity and service levels against direct competitors, using industry sources, interviews and market data to build a defensible picture.

  • Functional and process benchmarking

    Comparison of specific functions such as procurement, maintenance, logistics or sales operations against strong performers in any sector, focused on how they achieve their results.

  • Internal benchmarking across units

    Like-for-like comparison of plants, branches or group companies to expose performance spread, identify internal best practice and set targets grounded in your own results.

  • Gap quantification and root cause

    Translation of each performance gap into its financial value and analysis of why it exists, separating structural causes from those that management can close directly.

  • Gap closure roadmap

    A sequenced plan of initiatives with owners, milestones and target KPIs, prioritized by value and effort, plus the review routine to track progress.

How we work

We diagnose which performance questions matter most and agree the comparison set. We design the KPI framework, data templates and collection approach, then execute data gathering, validation and normalization so comparisons are fair. Gaps are quantified and their root causes analyzed with your managers. Finally we measure progress against the new baselines, setting up a recurring review so the benchmark becomes a management tool rather than a one-time report.

What you keep

You keep a defined KPI tree, a validated benchmark dataset and baseline, a quantified gap register with root causes, and a gap closure roadmap with owners and milestones. Your team also keeps the data templates and review routine needed to repeat the benchmark in future years.

Selected clients for benchmarking & gap analysis.

Nissan Egypt logo

Nissan Egypt

Vehicle manufacturing and its local supplier base

Lean and Kaizen optimisation across the plant and its local suppliers.

Process OptimizationBenchmarking & Gap AnalysisTraining & Development

Automotive & MobilityEgypt
Bin Zagr logo

Bin Zagr

FMCG distribution

Operational optimisation programme.

Process OptimizationBenchmarking & Gap Analysis

Consumer Goods & RetailSaudi Arabia
Mohamed Al Sagheer logo

Mohamed Al Sagheer

Fashion retail

Multi-year performance development programme: assessment, organisation, marketing and mystery shopping.

Business Planning & ForecastingMarket Studies & Company DiagnosisTraining & DevelopmentBenchmarking & Gap Analysis

Consumer Goods & RetailEgypt
Samir & Aly logo

Samir & Aly

Stationery and office supplies

Gap assessment and quarterly performance reviews.

Benchmarking & Gap AnalysisBusiness Planning & Forecasting

Consumer Goods & RetailEgypt
Medtronic logo

Medtronic

Medical devices

Optimisation work across the region.

Process OptimizationBenchmarking & Gap Analysis

Healthcare & Medical DevicesMiddle East
LivaNova logo

LivaNova

Medical devices

Psychometric team assessment and development plan.

Training & DevelopmentBenchmarking & Gap Analysis

Healthcare & Medical Devices 
Boushahri Group Medical logo

Boushahri Group Medical

Healthcare solutions provider

Gap assessment, leadership assessments and financial model.

Benchmarking & Gap AnalysisBusiness Planning & ForecastingTraining & Development

Healthcare & Medical DevicesKuwait
Mueen logo

Mueen

Recruitment and manpower services

Gap analysis, corporate and marketing strategy, organisation design and financial projections.

Benchmarking & Gap AnalysisMarket Studies & Company DiagnosisBusiness Planning & Forecasting

Technology, Distribution & ServicesSaudi Arabia

Tanatel

Telecom and technology

Sales analysis and quarterly commercial reviews.

Benchmarking & Gap AnalysisBusiness Planning & Forecasting

Technology, Distribution & ServicesSaudi Arabia
BioEnergy logo

BioEnergy

Alternative fuel and waste solutions

Gap analysis, mission and vision, organisation and quarterly improvement projects.

Benchmarking & Gap AnalysisProcess OptimizationTraining & Development

Energy & UtilitiesEgypt

Benchmarking & Gap Analysis

Talk to us about your situation.

A first conversation is a diagnosis, not a pitch. We will tell you whether the problem is speed, direction or both, and whether we are the right firm to fix it.