Consumer Goods & Retail

Why it matters

Consumer businesses in Egypt and Saudi Arabia live with fast-moving input costs, currency swings that reprice imported materials overnight, and shoppers who trade down quickly when prices rise. Modern trade and e-commerce are growing alongside a traditional trade that still moves a large share of volume, so route-to-market choices carry real cost. Many of the region's consumer, food and retail companies are family-owned groups, which adds a second agenda: professionalizing management and setting group strategy across businesses that grew up separately.

Our expertise

Most of our consumer work is strategy and planning for groups and their business units. We build corporate strategies and roadmaps, set up the PMO that runs implementation, and lead business-unit turnarounds. Commercially, we cover demand planning, export and international business, CRM and B2C programs, and retail performance development that combines organization, marketing and mystery shopping. On the operations side, we run process optimization in factories and FMCG distribution, and gap assessments followed by quarterly performance reviews that keep management accountable to the plan.

We also work with founders and growth-stage brands, from restaurants to packaged food and upcycled products. Here the deliverable is usually a business plan, a three-statement financial model and an investor presentation, built so that the assumptions on price, volume, channel mix and capital needs can be tested line by line before you take them to a board or an investor.